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How is your company leveraging referrals to drive revenue? If you don’t have a referral marketing program and you’d like to learn more about how to build and manage an effective one, check out our latest eBook, “ More Referrals, Less Hassle: The Modern Marketer’s Field Guide to Building a Highly Productive Referral Marketing Program. Must be available before or after scheduled work hours as needed (Overtime availability) Job Type: Full-time.
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Often times, they’re the primary driver of them.Ĭheck out the infographic we created below to see just how much word-of-mouth and referral marketing play a role in customer decision-making. Schedule hours of work 7:00 AM - 3:30 PM. Referrals don’t just help us make decisions. That’s just a sampling of our findings, but the general conclusion from the study was clear. Full job description and instant apply on Lensa. Incentive structure plays a big role in increasing and scaling referral activity Acrisure LLC is currently looking for Account Manager/Surety (Nielson, Hoover & Company) near Miami Lakes.When someone shares or talks about a brand on social media, there’s a significant correlation to purchasing behavior.The vast majority (more than 80%) of Americans seek recommendations when making a purchase of any kind.Word-of-mouth isn’t limited to specific industries (i.e., it’s not just for eCommerce brands) or demographics, but certain age groups and income levels do rely more on referrals.Most notably, our research with the Harris Poll showed that: When the results came in, even our team - which lives and breathes referral marketing - was surprised by the data. Thanks to a partnership with Nielsen’s Harris Poll Online, we surveyed 2,000 Americans about a number of questions related to word-of-mouth and referrals. Key Findings from a National Harris Poll SurveyĮarlier this year, we set out on a mission to fill in that detail. It’s color on a page without any real structure, which makes it difficult to understand how important word-of-mouth really is and what we can do to better leverage it.
That’s because it’s anecdotal and experiential, not quantitative. While drawing from our own experience helps us contextually understand why referrals are important, it doesn’t really tell the full story.
Nielsen operates in over 100 countries and employs approximately 44,000. That said, here’s the problem with that perspective: It’s qualitative. is an American information, data and market measurement firm.
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